ELDERLY BALD MAN: No. They come to be woken up... the dream has become their reality...
COBB: Don't tell me. Remember, you only want the dreamer to know the layout.
ARIADNE: Why's that so important?
COBB: In case one of us brings in part of our subconscious. You wouldn't want any projections knowing the layout.
ARIADNE: In case you bring Mal in.
ARIADNE: Why can't you go home, Cobb?
COBB: They think I killed her.
COBB: "I WILL SPLIT UP MY FATHER'S EMPIRE." An idea Robert Fischer's conscious mind would never accept. We have to plant it deep in his subconscious.
ARTHUR: How deep?
COBB: Three levels down.
ARTHUR: A dream within a dream within a dream? Is that even possible?
COBB: Yes. It is. Now, the subconscious motivates through emotion, not reason, so we have to translate the idea into an emotional concept. ARTHUR: How do you translate a business strategy into an emotion?
EAMES: Do you play on that? Suggest breaking up his father's company as a 'screw you' to the old man?
COBB: No. Positive emotion trumps negative emotion every time. We yearn for people to be reconciled, for catharsis. We need positive emotional logic.
EAMES: We could split the idea into emotional triggers, and use one on each level.
COBB: How do you mean?
EAMES: On the top level, we open up his relationship with his father... Say: "I WILL NOT FOLLOW IN MY FATHER'S FOOTSTEPS." Next level down we've accessed his ambition and self-esteem. We feed him: "I WILL CREATE SOMETHING MYSELF." Then, the bottom level, we bring out the emotional big guns...
COBB: "MY FATHER DOESN'T WANT ME TO BE HIM."